NEW DELHI - A cell phone ring tone that sings “Condom, condom!” has been launched to promote safe sex in India, where condoms carry a strong social spot and HIV and AIDS are growing problems, health experts said Tuesday.

The a cappella race-course emphasis features a professional singer chanting the word condom greater degree than 50 times, a arch approach that public health activists hope will spark discussion and make condoms more socially acceptable.

“We’ve made a sentient effort to move the concept of the condom away from negative association, like HIV and sex work,” said Yvonne MacPherson, country director of BBC World Service Trust India. “Condoms are actually health products and if you possess a condom and you use it, you are seen to be pungent and responsible.”

Nearly 2.5 million folks in India are infected with HIV and the disease is still largely taboo.

The BBC group, which is funded by The Bill & Melinda Gates Foundation, hopes the condom set tone can make people in India more comfortable with safe sex issues.

More than 270 the public people use mobile phones in India and ring tones, especially those featuring hit Bollywood songs, are extremely popular.

“A ring force is a very public thing,” she said. “It’s a way to show you are a condom user and you put on’t have any issues with it.”

The ring tone was launched Aug. 8 and has been downloaded 60,000 times, MacPherson said.

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On the Net: http://condomcondom.org/